Page 23 - Process Book Abdul Raffai Waqar

DEFINITION PHASE
Ch 03
Problem Statement

Developing the Problem Statement

“How might we design a solution that improves the air The problem statement was created after considering the

travel experience for first-time travellers?” learnings and action points from the discovery phase. The

initial version of problem statement was very basic and

Version 1 lacked identification of the problem, along with an accurate

representation of the potential target group. Further iterations

identifiied that inexperienced travellers (First-time and

beginner travellers both) are vulnerable to extensive travel
“How might we utilise interaction design principles to
stressors. An appreciation of the use of interaction design
design a solution that improves the air travel experience for
principles to reach the final solution was added to the
first-time travellers?”
problem statement to complete it and reach the final version.

Version 2

“How might we utilise interaction design principles to improve
“How might we utilise interaction design principles to design
the air travel experience for inexperienced travellers who
a solution that improves the air travel experience for
currently face confusion and stress during their journey which
inexperienced travellers?”
leads to undesirable travel interactions.”

Version 3 Version 4

Research & Design Project | Definition Phase