Page 21 - Process Book Abdul Raffai Waqar
P. 21
RESEARCH PHASE
Ch 02
Summary, Action Points & Next steps
Synthesis Summary Corresponding Action Points/Next Steps
Limited research has been done on the effects of air travel stressors, and Define a clear problem statement and conduct field research to gather
the existing data is scattered along different medium. relevant data to answer that problem statement.
Understand travel stressors in detail through field research them which
Air travel stressors can contribute to cardiac issues in healthy individuals.
can help design a solution.
Gain a deeper understanding of the pain and pleasure points through
Experienced or inexperienced travellers, both experience pleasure and
qualitative and quantitative research methods such as reflection,
pain points while demonstrating psychological and emotional responses.
interviews and survey
Develop stakeholder map and personas to clearly define the primary
Perception and bias causes travellers of different demographic to react
group that is most affected by travel stressors. User journey/experience
differently to different travel stressors.
mapping can be done to understand the exact pain points in the process.
There are multiple travel interactions but current solutions do not Conduct research and analysis to identify design opportunities. Ideate
adequately solve them in one place. The solutions are scattered and possible solutions to reach a final solution and through prototyping, iterate
incomplete hence are unable to completely cater to possible user needs. a final artefact that encompasses the solution to these travel stressors.
Research & Design Project | Research Phase
