Page 26 - Process Book Abdul Raffai Waqar
P. 26
DEFINITION PHASE
Ch 03
Designing the Approach - Data Categories
(www.storyset.com, 2024) (www.storyset.com, 2024)
Qualitative Data Quantitative Data
Collection Rationale Collection Rationale
Qualitative data collection methods were used to deeply Quantitative data collection methods were used to
understand the feelings and emotional responses of the identify the trends and patterns in a larger data set,
participants during their air travel journeys. The key whereby also making those results applicable to a larger
findings were intended to inform the visceral, behavioural population. The results from quantitative data collection
and reflective level of emotional design decisions used to would also act at verifications to the trends and key
develop the solution for this project. themes extracted from qualitative data collection.
Research & Design Project | Definition Phase
