Page 25 - Process Book Abdul Raffai Waqar

DEFINITION PHASE
Ch 03
Designing the Approach - Methodology

Research Methodology

To obtain the answer for the problem statement and to gain deeper Data Research Sample
Collection Direction Size
insight into the problem of undesireable travel interactions, primary field Method

research was conducted in the form of qualitative reflections and
interviews, and quantitative surveys. Online 105
Survey

In this project, the design practice is at the centre of the process, it does Semi-Structured
Interviews 06
not precede theoretical research. Therefore, the research practice for this
project would be a mix of “research for design” and “research from
On-Action Reflection + 02
design”, introduced as “research with design” as the whole project
In- Action Observation
revolves around the design, the initial research is conducted with Self-generated Methodology diagram

designing a solution in mind, and then the solution will be designed and
analysed, reiterated and reflected upon hence the research and results Under the pragmatic research philosophy, a mixed-method approach was used to

will be communicable with design simultaneously forming throughout combine qualitative and quantitative data collection methods. The research was

the process. designed to evaluate personal-level observations to derive basic insights and form a

direction. Then grow to a small qualitative group to form a deeper understanding of the
“Research with design” practice is used to guide the methodology for this underlying problems and emotions surrounding air travel for travellers of different

project. Pragmatist research philosophy is employed with mixed method categories.

techniques for quantitative and qualitative data collection.

Finally, the research was expanded to a large quantitative group to verify the findings
Applied Design research was the guiding research design strategy under from qualitative research and to identify the recurring patterns in a larger data set pool

pragmatist philosophy as it also uses various methods and elements which would then form the basis of core insights and learning derived from the overall

from other strategies for a practical solution and applies the learning on research. The collected data was then analysed through distinctly selected data

a design in a reiterative process. analysis methods.

Research & Design Project | Definition Phase