Page 73 - Process Book Abdul Raffai Waqar
P. 73
FINAL ARTEFACT
Ch 06
AirAlign Brand Positionality & Marketing
Typography
Primary Logo Font Secondary Logo Font Tertiary Body Font
Aa Sharp Aa Lexend Aa Poppins
Peta
Grotesk
This is a sans serif font which provides The secondary font is also a sans serif The Tertiary font is a sans serif font. These
a modern look to the brand. The wide font but the short and expanded letters fonts convey a modern and minimal look
lettering improves readability and of Lexend Peta allow the font pairing to and are therefore used in all levels of
makes it ideal for use as Logomark. form a unique and distinct combination. typography with varying letter properties.
The bold and clear look conveys This allows the tagline to fit perfectly Poppins is a common font used in UI/UX
reliability and effectiveness which with the logo name on the left side of design. Using it as body text within the
are one of the key core brand the letter “g” in AirAlign. application and marketing material
values. will ensure global familiarity.
Research & Design Project | Final Artefact
