Page 71 - Process Book Abdul Raffai Waqar
P. 71
FINAL ARTEFACT
Ch 06
AirAlign Brand Positionality & Marketing
Final Logo Breakdown
AirAlign
ALL YOUR TRAVEL NEEDS
MINIMAL LOGOMARK TYPEFACE TAGLINE
The icon has two “a” shaped Font: Sharp Grotesk Font: Lexend Peta
components aligned together
to form a final shape that relates The primary logo font is written The tagline conveys the brands main
to an infinity symbol or circular in a mix of uppercase and Unique Value proposition - all travel
airport runways. lowercase writing. needs in one place, written in all Caps.
Research & Design Project | Final Artefact
