Page 66 - Process Book Abdul Raffai Waqar

FINAL ARTEFACT

Ch 06
AirAlign Brand Positionality & Marketing

Brand Introduction, mission statement and manifesto

AirAlign

ALL YOUR TRAVEL NEEDS

Introduction Mission Statement

Welcome to AirAlign, where we make life easy for the At AirAlign, We are dedicated to

inexperienced air travellers. The name itself is a literal revolutionising air travel by consolidation all
We believe air travel is meant
representation of what we do - We align your air travel travel needs into one intuitive platform. Our
to be enjoyed by all. That is
tasks for you in a way it makes sense for all. diverse set of tools streamlines the journey why we stand with those of

experience for inexperienced travelers, you who are new, and those
Our Product
of you who are still learning.
eliminating the hassle of switching between
We help new and beginner travellers organise and
multiple applications. Luggage and
plan their air travel through our all-in-one application Join us at AirAlign where we
document planning, to do lists, alarms, online
that provides multiple helpful tools to align the air put all your air travel needs
bookings and budgeting, we have it all. in one place.
travel tasks effortlessly.

We have the complete journey
Our mission is to provide innovative, effective,
We help new and beginner travellers organise and
and reliable solutions on a global scale,
plan their air travel through our all-in-one application
simplifying the travel planning process and
that provides multiple helpful tools to align the air
ensuring customer satisfaction. We believe
travel tasks effortlessly.
that everyone, especially inexperienced

Our Customers travellers deserve to enjoy their air travel

We primarily aim to help students, employees and experience. That is why we are here to align Brand
Manifesto
tourists with their air travel journey. their journey seamlessly.

Research & Design Project | Final Artefact