Page 67 - Process Book Abdul Raffai Waqar

FINAL ARTEFACT

Ch 06
AirAlign Brand Positionality & Marketing

Core Values and Brand Personality

Core Values

Reliability Global Service Effective Up-to-Date

Accuracy User Satisfaction Innovation Simple

Minimalist Technology-Driven Modern

AirAlign has a minimal and clean feel to it. AirAlign is powered by advanced technology AirAlign has a modern design and approach.

This helps our designs to have maximum and algorithms while providing planning tools We believe a sleek design and up-to-date
readability and learnability for new users. of the highest quality. look builds trust in our users.

User-Centric Solution-Oriented Efficient

AirAlign prioritises the needs and preferences AirAlign functions on targeting the pain points AirAlign is focused of efficiency by offering
of its users, placing a strong emphasis on and challenges faced by travelers with practical time-saving features and probes alonside
user feedback. solutions that solve their problems. the seamless journey creation process.

Collaborative Simple Prepared

AirAlign believes fosters collaboration with AirAlign simplifies the complexities of travel AirAlign is always prepared with the updated

travel ecosystem and works closely with planning and organisation. information and trends so it can cater to the
with users to include co-planning features. needs of the users at all times.

Research & Design Project | Final Artefact