Page 70 - Process Book Abdul Raffai Waqar
P. 70
FINAL ARTEFACT
Ch 06
AirAlign Brand Positionality & Marketing
Logomark Design
+ + =
Letter “a” Airport Runway Infinity Icon Final Logomark
The design is a unique minimalistic logo concept. The individual icons are also aligned in a way that
It uses the letter “a” to form a part of the logomark. resemble a airport runway and an infinity symbol.
Two such letters are combined to form the initials The runway reference links it to air travel while the
of the brand name “AirAlign”. infinity symbolised continued innovation.
Research & Design Project | Final Artefact
