Page 69 - Process Book Abdul Raffai Waqar
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FINAL ARTEFACT
Ch 06
AirAlign Brand Positionality & Marketing
SWOT Analysis
STRENGTHS WEAKNESS
1. Complete travel planning: From pre-travel tasks 1. Limited Market Presence: AirAlign may face
to post travel tasks, AirAlign covers it all. various challenges to establish itself amongst
2. Personalisation & Customisation: By creating the existing post-travel solutions.
separate plan items and having an active 2. Dependancy on Third-Party providers: AirAlign
journey the user has control how they would rely on booking and travel information
plan their travel. from other services which
SWOT
ANALYSIS
OPPORTUNITIES THREATS
1. Growing Travel Industry: The travel industry is 1. Established Brands: AirAlign will face hurdles
continuously growing and the opportunity lies in and competition from established platforms that
tapping into this trend and attract new travelers. provide separate services for one part of journey.
2. Expansion into New Markets/features: AirAlign can 2. Regulatory and Economic Factors: Changes in
expand its services into targeting a wider range of governmental and economic conditions affecting
Research & Design Project | Final Artefact
demographics and corresponding features. travel industry can disrupt AirAlign’s operations.
Research & Design Project | Final Artefact
