Page 72 - Process Book Abdul Raffai Waqar
P. 72
FINAL ARTEFACT
Ch 06
AirAlign Brand Positionality & Marketing
Colour Palette
#15E3A5
Travelers Blue
Shades of blue portray global outreach and give reference to sky view.
#CCCCCC
#38C4F4 #00B5E0 #003440
#FFFFFF
Green Growth
Shades of green portray progress and reliability of the Airalign application.
#799FA8
#15E3A5 #0AC28D #033D2C
Sunset Orange #042633
Shades of orange provide a warm contrast and references view of the sun.
#F59E0F #C77B00 #402905 #38C4F4 #031A21
Primary Colours Gradient Neutral Colours
The primary colours are the main colours used to highlight The gradient provides a fresh mix of green The neutral colours create
priority elements, clickable buttons, headings etc. and blue which can be used as a background. balance in designs.
Research & Design Project | Final Artefact
