Page 68 - Process Book Abdul Raffai Waqar

FINAL ARTEFACT

Ch 06
AirAlign Brand Positionality & Marketing

Unique Value Proposition

Effortless Seamless

Organisation Integration

AirAlign simplifies travel planning AirAlign simplifies travel planning
and organisation by providing and organisation by providing

preset customisable guide lists preset customisable guide lists
alongside suggestion probes. and suggestion probes. Users
Users can quickly create and can quickly create and manage

manage all their needs within 2 4 all their needs within a single
a single centralised platform. platform.

End-to-End Personalised

Travel Planning 1 3 Experience &

Collaboration

AirAlign covers all stages of travel
planning from pre-travel packing, AirAlign provides several tools for
documents, to-do-lists, alarms, customisation options based on the
online bookings to airport guide users type of travel and preferences.

to post travel needs such as It also options to add collaboraters
tourist guides and budgeting. and plan your journey together.

Research & Design Project | Final Artefact