Page 65 - Process Book Abdul Raffai Waqar

FINAL ARTEFACT

Ch 06
Introduction

Brand Positionality and Marketing AirAlign Mobile Application / Web Pages

I created the brand positionality and marketing material After the brand identity was finalised, the AirAlign

for AirAlign. A proper branding would ensure the final application’s final iteration involved adding the colour

artefact to have a reliable and modern brand tone. This theme and pictures to the mid fidelity prototype. Dark

section will display the following elements that I designed mode version was also created to cater to users who

as part of the process for AirAlign’s brand: prefer it. A few web pages were also designed to show that

1. Brand introduction, mission statement and manifesto. AirAlign can expand onto web as well. This section will

2. Core values and brand personality display the following elements that I designed as part of

3. Unique value proposition the final artefact:

4. SWOT Analysis 1. AirAlign Mobile Screens - Light Mode

5. Logo design 2. AirAlign Mobile Screens - Dark Mode

6. Typography 3. AirAlign Webpages

7. Colour Palette

8. Brand Graphic Elements

9. Social Media Marketing

Research & Design Project | Final Artefact