Page 27 - Preventing Falls: How to Develop Community-based Fall Prevention Programs for Older Adults
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rAISING AWArENESS ABOuT YOur PrOGrAM







                        – Additional state and county data may      Education for older adults and their
                       be available from health departments,        caregivers should be delivered by
                       local emergency services, and fire           trained professionals in group settings or
                       departments.                                 individually. Individual education sessions

                        – Data on cost of falls may be available    may work better for people who are hearing
                       from local hospitals.                        or vision impaired or have special needs.

                        – Information about fall risk factors       Group sessions provide the benefits of social
                       among older adults (see the web              interactions. Informal group discussions that
                       resources at the end of this chapter).       include sharing personal experiences can
                                                                    reduce anxiety and increase motivation to
                    • Information about fall risk factors among     adopt new behaviors. Group teaching saves
                   older adults (see the web resources at the       time and helps spread the information more
                   end of this chapter).                            quickly to more people.
                    • Information about effective fall prevention   Sessions should be tailored to the attention
                   interventions (see the web resources             span and cognitive ability of older adults.
                   at the end of this chapter and the CDC           Visual aids such as brochures, fact sheets,
                   Compendium).
                                                                    and checklists that take into account older
                    • Tools and resources to train professional     adults’ culture/language and literacy level,
                   staff to deliver fall prevention information     will help facilitate the educational session.
                   tailored to their audiences (see the web
                   resources at the end of each chapter and          Falls Prevention Awareness Day
                   the CDC Compendium).
                                                                     Since 2008, the National Council on Aging
                Public education                                     (NCOA) has sponsored a Falls Prevention
                                                                     Awareness Day in September…on the first
                Public education includes talking about              day of fall. This day—and season—provides
                fall prevention with the general public              a great opportunity for organizations to
                and telling older adults how to maintain             raise awareness about fall prevention and
                a healthy lifestyle that reduces their risk          promote their fall prevention programs.
                of falling.                                          NCOA provides information on recent fall

                Choose your words carefully.                         prevention awareness day events and
                                                                     information on how to highlight your event.
                    • Messages to older adults should stress         For information visit: www.ncoa.org.
                   maintaining their independence, safety,           Source: National Council on Aging
                   wellbeing and improved balance.
                   Messages that stress fall prevention or
                   fall injuries are not well received.
                    • Older adults prefer the terms “physical
                   activity” and “movement” to the word
                   “exercise.”






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