Page 15 - IMPRESSION Newsletter March19

5 Key Reasons to Conduct Employee Engagement Surveys

Conducting engagement surveys is a useful way of gather insight into what is
important to the front line staff. However, what can engagement surveys measure and
what will the feedback allow the organization to do? Below five key reasons why
employee engagement surveys important to the every member of the organization.

1) Measure Employee Engagement: The primary reason for issuing engagement
surveys is to measure the engagement level of staff. Measuring the key drivers of
engagement within the organization will allow the assessment of whether employees
are engaged or disengaged. While there are no standard drivers of engagement, some
commonly assessed factors are: advancement, recognition, pay & benefits, job role,
training & development opportunities, leadership, work environment, etc.

2) Give Employees a Voice: Engagement surveys are crucial because they give
employees a venue for open feedback. It is an opportunity to establish two-way
communication and involve employees in the development process by giving them a
direct voice to the management team.

3) Increase Employee Engagement: Once it has been assessed how engaged
employees are, the organization can then create an action plan to increase
engagement. The information obtained from the assessment will allow the
identification of strengths and opportunities for improving engagement. The
organization will then develop an engagement plan or focus directly on action areas
for each section.

4) Direct Organizational Growth: Knowing how the company measures on areas
such as employee satisfaction, management/leadership effectiveness and working
environment will provide tangible objectives for change. Assessing engagement will
also allow the identification of areas of best practice within the organization. Simply
put, engagement survey feedback will provide valuable actionable data that can be
used to implement organizational growth.

5) Benchmark Results: Conducting employee engagement surveys allows the
organizations to benchmark the data for comparison purposes. Benchmarking allows
the organization to identify whether any issues are specific to the company or are
industry-wide.

Overall, the employee engagement survey has a dramatic impact on the strategic
plan and thus direction of the organization. Additionally, it allows the organization to
determine if the previous year’s engagement plan had the intended impact. In the end,
participation in this survey allows employees to guide the organization to a future that
better suits their needs.