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Great skills to have as


       PAM/DPAM to drive partners






                                                                                                       Be responsible for S.M.A.R.T.               PAM needs to help and support
                                                                                                          partner activity planning                         the partner plan



              Understand how to show                    Know how to articulate business              Understand impact of the digital                 Adopt a customer lifecycle-
                  Citrix IT outcomes                                  outcomes                             partner transformation                  centric management of partner


              Provide guides to ensure                      Conduct partner profiling                    Annuity financial skills and                Identify, onboard and retain
             partner can move forward                                                                             selling style                             the right partners







                                                                                                                                                                 How to
                                                                                                                                                                 extend

                                                                  Articulating                                                                                   partner
                     Showing IT                                                                                    Partner
                   outcomes and                                    value and                                      business                                  conversations
                         value                                      business                                  insights skills                                    to new
                                                                   outcomes                                                                                     potential

                                                                                                                                                                  Citrix
                                                                                                                                                              champions






                                           Plan, drive, measure and manage customer success between partner and vendor

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