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What to Look/Listen for

Business Initiatives, Trigger Points and Pain Points

Pain Points                Initiatives

Slow Go To Market          Improve Time to Market
Business under Financial   Reduction (cost, green)
Pressure                   Customer Service Improvement
Competitive Pressure       Restructuring
Slow Decision Making       New service/product launches
Slow Problem Resolution    Rapid Growth/Expansion
Demanding Customers/Staff  Mergers & Acquisitions
Rapidly Changing trading   Maintain/Improve competitive
Seasonal Fluctuations      positioning
                           Improving communication with
                           partners/suppliers
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