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• Further Research to better                            1) Choose a Sales Strategy
       Understand Current Situation
                                                                 • Attack, Walk, Change Criteria, Defend the
  • Bring in Product Sales                                             Fort, Establish a Beachhead
       Specialist/ Pre-Sales
                                                                 • Structures our approach and tactics
  • Take Customer through HCS
       ROI/TCO Tool                                       2) Envision Business Closure

  • Bring in Cisco                                               • Business Closure Event
                                                                 • Business Closure Date
  • Presentation to Key
       stakeholders                                       3) Close Key stakeholders’ Decision
                                                              Criteria
  • Pilot/Proof of Concept
                                                                 • Prioritize Stakeholders
© 2012 Cisco and/or its affiliates. All rights reserved.         • Identify General Approaches

                                                                            – To resolve stakeholder needs
                                                                            – To resolve stakeholder issues

                                                          4) Use a Closure Plan

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