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Situation Complication/Challenge Implication/Impact
• Large global leader in Hotels • Maintain brand loyalty and market • Reliant on brand reputation
• Publicly listed company share to support growth • Pressure on business- on IT
• Hotels in over 100 countries
• Turnover £2.2B pa, profit £62M pa • Don’t have IT tools & resources to support growth
• Going through a period of infrastructure that will support this
growth • Communicati-on is
transformation combined with inconsistent and hindering
impressive growth • Large variety of solution from their ability to continue to
various acquisitions grow
Position Action Benefit
• IT is a barrier to growth • Use Cisco’s Hosted • Business transformation
• Compliance issues Collaboration Solution that will • Cohesive communications to
• Security concerns enable seamless and instant
• Efficiency and communication communication between HQ, support business going forward
hotels and their supply chain • Reduced Opex - faster & more
needs improving • efficient use of IT resources,
• Reliance on brand reputation and
reduce capex long-term
room occupancy to generate • Can provide growth/scalability and
revenue
still protect brand
© 2012 Cisco and/or its affiliates. All rights reserved. • Roll out new services quicker, e.g.
WiFi, Business suites, hotels, etc
© Mandel Communications
Cisco Confidential 149
