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and to communicate and work independently, as a main factor in hiring entry-level graduates. (News
              Straits Times, 24 June, 2014) Recently the industry's clients, designers and society as a whole, have
              begun to accept that innovation can offer key benefits in the form of financial growth and increased
              profits. Therefore, it is apparent that the development of a culture of innovation is of utmost importance
              if a business is to become universally proactive, entrepreneurial and remain successful.
                  Politeknik Merlimau train manpower in the field of Technical and Vocational Education and
              Training (TVET) which includes formal, non-formal and informal learning. Thus, PMM has taken steps
              to strengthen the approach available through the programs offered. This helps in the formation of
              workers who not only understand the terms of creativity and innovation but also were able to apply that
              knowledge. Creativity and innovation can be a culture to drive progress and prosperity in the future.
              This is in line with the view of many researchers that stressed the importance of creativity in education
              as the foundation of economic development and daily living skills [5]. Students should be given the
              knowledge and exposure to enable their potential generated to contribute in the production of ideas and
              creative and innovative products to the country. Thus contributing to the formation of workers who not
              only understand the terms of creativity and innovation, even were able to apply that knowledge.
              Hence, in this study the approaches that has been and is being implemented through the Final Semester
              Project are hoped to foster the creative and innovative culture among Politeknik Merlimau Melaka
              students.

             Research Objectives
             The objectives of the study are;
              1.  To determine the students understanding of the process involved in producing innovation project.
              2.  To measure the students embedded value of creative and innovative in their final project
              3.  To analyze the culture of creativity and innovation of students’ final project

             Literature Review
             Innovation & creativity are the valuable intangible assets which play a vital role in the transformation of
             business, society and organization [6]. To improve the quality of undergraduate education, students need
             to be involved in research and creative activities [7]. The culture of an organization affects the creativity
             of its members; particularly, a culture that encourages risk taking and accepts failure will encourage its
             members to be creative and innovative [8]. Students’ creativity is not less important than traditional
             academic achievement. Amabile [9], defines creativity as the generation of ideas that are new and
             relevant for every area of life, while innovation is how organizations can implement these ideas for the
             benefit of the organization and whether public.
                  Culture consists of the values, beliefs, and norms that are exhibited in the way that people in the
             organization accomplish their work, relate to one another, and solve the problems that confront them on a
             daily basis. An innovation culture is one that supports the creation and implementation of new ideas.
             Innovation is the act or process of building on existing research, knowledge and practice through the
             introduction or application of new ideas, devices or methods to solve problems or create opportunities
             where none existed before. Culture is the way of thinking, behaving and working that exists in an
             organization, such as universities and community colleges. Culture of innovation is nurturing an
             environment that continually introduces new ideas or ways of thinking, then translates them into action to
             solve specific problems or seize new opportunities [10]. It appears that recently most educational policies
             take into account the inclusion of creativity. Some institutions go beyond that by initiating creative
             partnership projects with external organizations and individuals to provide creative experiences to their
             learners [11]. Thus, nurturing the creative and innovative culture in higher institutions. A positive
             innovation culture will lead to positive innovative behavior in students.
                  Final semester project is also a platform for students to showcase their innovative products to the
             citizens of polytechnics, community, government agencies and related industries. Innovation and
             research allows students and stakeholders to be aware of and sensitive to recent changes. Even through
             research and innovation competition is capable of making the minds of students PMM more open, move
             forward and not confined to the old ideas. There are two competition categories, namely Technical
             category and Social Sciences category. Final semester project is a requirement to qualify for a student to
             be awarded a diploma by the program studied at Polytechnic. At the end of each semester final semester
             students are required to present their final project in groups under the supervision of lecturers appointed.
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