Page 98 - GS_Journal_2014

Urdaneta City University

job is an important factor which facilitates smooth functioning of the organization. Selection of
right staff and employee is a problem at the time of starting a new business. (9) Completion of
legal formalities: The businessman has to complete all the legal formalities at the time of starting
a new business enterprise.

THE ROLE OF PACKAGING ON CUSTOMERS’ BUYING DECISION
WAN YI

The importance of packaging design as a vehicle for communication and branding is
growing in competitive markets for package4d food products. This research utilized a focus
group methodology to understand consumer behavior toward such products and how packaging
elements can affect buying decisions.
Both sets of participants indentified packaging elements as the main factors in their
assessment and decisions on household purchases. The packaging elements identified most
often were graphics and color, shape, and size, and product information. These dimensions were
seen as important by most participants. The researcher examined these elements and the impact
of involvement level and time pressure in more detail. Visual package elements play a major
role, representing the product for many consumer, especially in low involvement, and when they
are rushed. Most focus group participants say they use label information, but they would like it,
if simplified. The challenge for researcher is to integrate packaging into an effective purchasing
decision model, by understanding packaging elements as important marketing communications
tools.
The researcher proposed that a more extensive study shall be conducted by others
organization, particularly those in the marketing field which will help in developing better
understanding of consumer response to packaging elements Propositions for future research are
proposed which will help in developing better understanding of consumer response to packaging
elements.

CLIENT SATISFACTION ON THE MALL-BASED SERVICE TO PAG-IBIG FUND
CRIS DAYOGO

This study was pursued to determine the client satisfaction on the mall-based service
of Pag-IBIG Fund.
The source of this study consists of 100 walk-in members who applied for multi-purpose
loan in Urdaneta Branch and were interviewed within a week. To gather the data needed,
the researcher used survey questionnaire under Convenience and Random Sampling. The
descriptive method of research was also used. The researcher treated the data using frequency
and percentage method.

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