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GS Research Journal

PERCEPTIONS ON CUSTOMER SECURITY AND SATISFACTION IN
ONLINE MARKETING
MA. MOHANNA T. CALICA

The primary goal of this research is to analyze the perception of the online customer to
security and satisfaction on the online marketing. The theoretical framework discusses in brief
about the effects of customer security and satisfaction. The study on customer security and
satisfaction has been done from the perspective of the customers in the online marketing.
The study was limited only to the first 70 online buyers from Eastern Pangasinan who are regular
and registered in online marketing. The researcher used convenient sampling due to constraints
of time, resources, and accessibility.
To understand the security and satisfaction level of online buyers, we pursued with
the collection of quantitative data with the help of questionnaire and survey materials. The
questionnaire and survey materials are distributed to the selected online buyers, through
personally distribute to their respective tables and are waited until they finished answering; or
electronic mail to the corresponding e-mail addresses of the respondents for their convenience.
This study has no limits regarding different product categories. From marketing and strategic
point of view we will point out those factors that might affect the customers, while purchasing
goods online.
To measure the customer security and satisfaction of online buyers in Eastern Pangasinan,
the survey results are calculated with the help of Simple Random Sampling method and the
researcher was used the t-test and the one-way analyses of variance or ANOVA to examine
the significant relationship between the profile variables and perspective on customer security
and satisfaction. The results of the survey reveal that the extents of security of online buyers to
delivery of goods are moderately secured while the extents of security to payments are secured.
And the results of the survey to the level of satisfaction of the online buyers to the product,
price, and service are satisfied. However, on the long run, these online buyers constantly satisfy
with the online retailers when the online retailers are providing detailed product information on
websites, giving the competitive and right pricing of the products, superior customer service,
quality and timely delivery of goods, effective website designs and importantly the assurance of
the security of each of the online buyers by purchasing of their products.

EXTENT RISKS INVOLVED IN MULTI-LEVEL MARKETING
MICHELLE CATAINA

This study aimed to determine (a the profile of the respondents in terms of sex, age,
educational attainment, occupation, monthly income, and multi-level marketing engaged with,
(b.) the extent of risks involved in multi-level marketing such as products, prices and fees,
nature of the business, moral and ethics, and marketing method, (c.) the significant differences

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