Page 22 - March 2023

Remember, your prospect is on your website
because they have a problem, and they want
to know if and how you can fix it. By providing
them with a download, an informative video,
an e-book, etc., you are literally telling them
how you can help them by providing
something they need and can learn from
while also demonstrating your expertise.
This is a great way to share your knowledge
while also building the know, like, and trust
Do you want more clients? I have found one of relationship with them.

By Lori Osborne
Tip #3 – Make sure your website is
the best ways to grow your business is for your set up for solid Search Engine
website to WORK FOR YOU as the true Optimization (SEO)!
marketing tool it was intended to be! Unfortunately, most web developers are
Unfortunately, so few businesses do this. great at building attractive websites, but
Instead, their websites are stagnant have no idea how to make them SEO-friendly.
placeholders on the Internet that rarely show up As a result, you can do all the things we tell
when prospects search for what they offer or you to improve your SEO, but your website
don’t keep their attention once they do find it.
still may not be found. Google sees the
Your website is the ideal tool to start building website structure and all the meta data
the “know, like, and trust” necessary to convert behind-the-scenes and expects it to follow
most prospects to customers. How do you key standards such as heading formats,
accomplish this? See my three tips below: page data, image sizes, image descriptions,
loading speed, security, and mobile
Tip #1 – Speak to your ideal client and
optimization. To rank well in searches, there
THEIR pain points! are many factors to keep in mind, and
To do this, you have to KNOW who your ideal starting with a solid foundation is key.
client is, including their average age, gender,
profession, hobbies, and even how and where
they communicate. You also need to be
incredibly clear about WHY they need you. The
more you know about your ideal client and their
pain points, the better you can speak to the
emotional side of why they are on your website
in the first place! Two things I know for sure – (1)
prospects are visiting your website with WIFM
(What’s In It For Me?) on their mind and (2)
people tend to buy on emotion and justify with
logic1. Therefore, it is critical that you speak to
their pain points and their emotions.
Tip #2 – Always provide an enticing
and free opt-in at the top of your Home
page!

When I say free opt-in, I do not mean a free call 1 https://customerthink.com/neuroscience-confirms-
or newsletter signup. What your website visitors we-buy-on-emotion-justify-with-logic-yet-we-sell-to-
really want is to know HOW YOU CAN HELP THEM. mr-rational-ignore-mr-intuitive/

Lori Osborne, BizBolster Web Solutions LLC.
Page 22 I iNETrepreneur Magazine https://www.bizbolster.com
Email: lori@bizbolster.com