Page 38 - 57802 Summer 2020

The Importance of

Getting PR For Your

Business

by Andrea Adams Miller

Many people dream of being on television, radio, and podcasts
because they know the exposure can be very good for their
brand, and there are a variety of reasons why that’s true.

One reason is to have credibility. a quick relati onship. It’s not a one- your world and your amazing
When other people see that you night stand. When it comes to connecti ons.
were in magazines, radio shows, business, we’re looking for long- As you show up as a person who’s
television shows, and have seen term relati onships. likable and trustworthy, then
you on stages — then you have You should get people’s people want to be around you.
an amazing level of credibility that information. Remember it’s more These results lead to being invited

allows people to like, know, and important to get their information to people’s stage, their podcasts,

trust you even more. than to give yours, and then call or their magazines.

These actions set you up as an them, text them, email them, Once you have publicity, you need

authority figure. So, the more that connect with them on social to start leveraging it to earn paying

you show up on different platforms, media, and fi nd out about their clients because that’s the name of

the more that your voice, your name, world. Listen to them and see how the game.
and your message gets recognized. you can be of service to them. Here are some suggestions:

It elevates you above your peers Number three, use your phone
who aren’t seeking publicity. and your camera to take videos Regardless of your business,
So how can we get more exposure to and pictures of yourself at the whether you’re a brick and mortar,
a customer service agency, or
our brand? Here are some quick tips: event, document what’s happening an online business, it’s all about

Number one show up. Whether around you, and take selfies with finding out what people need.

you’re invited to a networking people next to you, and invest in When you’re following up with
event in-person or virtually, show the professional photographers for them, your task is to discover that.
up. If you are invited to come to an copies of photos they take of you. By the way, sometimes the way to

event, invest in yourself. Get on a Then put those pictures and videos a paying client is not by what you
plane, get on a train, drive in your on your social media platforms. have to fulfi ll their needs, but what

car, get on your computer, and Highlight quotes that you heard a strategic partner has to meet
show up! That’s the starting place. people say or things that other their needs. Someti mes what’s

Number two, when you’re at these people have taught. Showcase the needed is to elevate that potenti al
events, do your best to meet as host, showcase the speakers, and client to a place they now need
many people as possible, but not showcase other att endees. your goods and services, and by
for quantity reasons—for quality. And the next thing you know, helping them first means they will

You want to meet people, but you because people are connected remember you.
want to get to know them at a to other people, you have quickly Another way to leverage PR is to
deeper level because it’s not about spider webbed this content to give away a gift , to off er people

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