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How To Make Your

Website Work As Hard

As You Do: Get More

Conversions!

by Preston Martelly

Not all websites are created equal. You’ve invested thousands of dollars into designing and building a website,
but you haven’t generated any new business from it. So, what gives? Is there anything you can do to make
your website a money magnet? Read on to learn what you can do right now to make your website work for
you.

First things first, I always tell my for example, you don’t sell to the manufacturers who don’t sell

clients to begin with the end in end-user or your products/services to the end-users, restaurants
mind. Decide on what outcome or are designed to be informati onal, who serve primarily walk-in
conversion you want your website this website is perfect. Customers clients, emergency plumbers, and
visitors to take. Do you want can fi nd you online and then visit businesses where the customer

them to make purchases, book or call your business to convert. buyer journey is often a very short
appointments, sign up for your The portf olio website is also one.
webinars, or just enter their name great to build credibility for your
and email? business. For example, if you have So, go ahead and build that dream
a physical storefront and don’t sell portf olio website. Recommended
Once you get clear on what you online, having a presence online platf orms to build your basic
want your website to do, you can gives you a competi ti ve edge over portf olio website (for free in some
create the right website for your your competi tors. instances!) are Wix, GoDaddy, and
business. Squarespace.
The good news: portfolio websites

Let’s take a look at the 3 most are relati vely easy to build and are The best way to summarize a
popular types of websites that are the most aff ordable of the three portf olio website is to think of
online today. This will give you a types of websites. Unfortunately, it as a digital version of a fl yer or
clear picture of what you need. most coaches, consultants, and brochure about your company,
small business owners aren’t product, or service.

Portfolio Website aware of the difference and end

up settling for a portfolio website Lead Generati on Website

Great for Brand Awareness — Views, which is just not enough to help
Clicks, Blogs, Videos, Images them grow their business. Great for webinar sign-ups,
building email lists, lead captures,
This type of website may be all you Here are some businesses that appointment bookings.
need for your business to thrive. If, portf olio websites can work for:

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