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By Shawn Renee Jones

The term coach, meaning “instructor/trainer” is
c.1830 Oxford University slang for a tutor who
“carries” a student through an exam; athletic
sense is 1861. The verb is from 1610s, “to
convey in a coach;” meaning “to prepare
(someone) for an exam” is from 1849. Merriam
Webster Dictionary terms a coach as “one who
instructs or trains” and today the popularity of
hiring coaches is greater than ever and is no longer synonymous with sports.

Why is coaching becoming popular? Individuals and companies are finding they are receiving
massive benefits because of working with a coach or multiple coaches who specialize in various
aspects of life and business.

PwC reports the coaching industry is the second-fastest growing sector with an estimated value
of $20 billion a year. With more than 31 types of coaches and 4 types of coaching styles
businesses, individuals, and families are investing approximately $1 billion a year in the U.S. states
Harvard Business review.

99% of individuals and companies who hire a coach are “satisfied or very
satisfied” and 96% say they would repeat the process. (ICF Global Coaching Client Study)
51% of companies with a strong coaching culture report higher revenue than
their industry peer group. (Human Capital Institute)
A survey of 100 executives showed that the average ROI of executive coaching
was almost 6x the cost of coaching. (International Coach Federation)
Executive coaching helps women improve their performance, satisfaction, and
well-being. (International Journal of Evidence Based Coaching and Mentoring)
75% say that the value of executive and leadership coaching is “considerably
greater” or “far greater” than the money and time invested.
(International Journal of Evidence Based Coaching and Mentoring)

Corporations such as Zappos, Verizon, Google parent company Alphabet have company coaching
programs available to employees. Why?

“Company coaching programs have been shown to increase employee retention
and engagement, boost productivity, and overcome performance issues,” the
Zappos blog explains. “Employees find opportunities to strengthen their
skillsets, gain confidence, and assume more responsibility in the workplace.”

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