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By Eric Bruce
Your Google Business Profile is the best way to
feed information about your business directly to
the Google algorithm. The Google Business
Profile, or GBP, is your opportunity to list
everything about your business with Google.
When someone types into the Google search
bar, “ find a _____ in my area,” Google has all Google has decided an excellent page is
your information ready to hand the searcher. informative and engaging. The more
information: text, photos, and videos the
Google will sell your product or service for you… better. Notice that fancy and expensive are
IF Google has all the most up-to-date and not a part of what Google looks for
correct information about your business. necessarily. Google has updated the
Keeping your GBP up-to-date is for another time. software so that it records how much text,
how many photos, how many videos are
Your website is very closely related to your included. It also counts links to other sites
Google Ranking. For example, if you do and counts the links to the site from other
everything “right,” on your GBP, Google rewards sites. How quickly a site loads is a part of the
you by bringing your search ranking up. When ranking. When a Google customer, someone
someone searches for whatever it is you do, who used Google to find your website, clicks
your business will show up near the top or at the elsewhere because your site took too long
top of the list of businesses that do what you to load, Google won’t send as many people
do. to your site. If your site looks bad, Google
looks bad.
UNLESS your bad website messes that up for
you. Consider your bad website to be that kid Making sure your Google Business Profile is
you hung out with in High School that brought up-to-date and consistently updated is a
down your stellar reputation because he or she great way to rank higher in searches. Having
was less than a great student. an engaging, informative website that loads
quickly, links to other informative sites, and
has relevant pictures and keywords will keep
Your GBP contains information about your your ranking high and keep prospects coming
business as well as several calls to action or “to your door.”
contact points. One of the contact points is your
website. When a prospect clicks the website link
from your GBP to your website, Google keeps an
eye on what they are doing and makes sure their
experience online continues to be excellent. If
your website isn’t excellent, Google will drop
your ranking on searches for your category. Google Business Profile

and Website Analysis

Eric Bruce, Google Visibility Specialist

Eric Bruce, Marketing Success Pros
https://www.marketingsuccesspros.com iNETrepreneur Magazine | Page 11
info@marketingsuccesspros.com