Page 12 - SpeakingOffTheCuff
P. 12
HEADLINES.
THAT'S IT.
1. Suggest the best and fastest way to do anything.
2. Help people with an advice that's useful.
3. Validate your claims with solid proofs.
4. Share your stories vividly.
5. State the problem. Provide the solution.
6. Hint at something intriguing.
7. Speak like your audience.
8. Use positive superlatives. (eg , best, fastest, strongest)
9. Keep it simple, not generic.
10. Positive headlines always triumph.
