Page 4 - Benny de Beer CV

Since the inception of Fresh Standard PTY Ltd I secured other business the last year all over
Botswana to the likes of:
 Farming ie Hemp Cultivation, Fish, Aquaponics and Quail Farming,
 Supplying Equipment ie bush clearing machinery and mulch,

Future businesses planned

 Bottled Water plant,
 Coffee Plantations.
 Denim Factory,
 Health Care Products,
 Animal Feed (a gap was identified of P 2.8 Billion in the current market)

All projects currently in progress will require Fresh Standard to employ more than 1 000 locals. As
the businesses grows in Botswana so will the number of employees increase.

I recently purchased a 16 bedroom guests house which are fully equipped including offices for our
day to day operations in Gaborone.

Fresh Standard PTY Ltd has in the time we have been operating in Botswana used over 65 temp
staff creating employment totalling just over P 1 000 000 in salaries and still growing.

Prestigious Award

I am the only person in South Africa that won the Prestigious Award for the best new idea in the
world in 2005 via Bidvest. This award has placed Benny de Beer in the forefront of most new
ideas and successful businesses in South Africa and some neighboring countries.

Fresh Standard launched officially and introduced the Eco Trolley© to Southern Africa in Lobatse,
Botswana, where we have identified Communities, Regional and National media outlets to assist in
the continental awareness program. The best marketing strategy is for the different Municipals
(Councils), Government and Funding houses to see the actual product which we will be taking into
Africa. Once these stakeholders saw how easy it is to operate the Eco Trolley and the variety of
business choices they would see the Return on Investment for the involvement of their respective
organisations where welcomed astronomically.

This is a project that inspires new entrepreneurs to open and operate their own businesses, it’s a
project that will give hope to our people, it’s a project that makes sense and will create the much
needed jobs that we anticipated to create and expand the mobile private economic sector.

Appointment as Adjunct Professor – University of Botswana

Senior Vice President, Corporate Development Mr Dato Gail Phung awarded and appointed me as
Adjunct Professor. See attached appointment letter.