Page 2 - Guide Mock-Up - _007__Float
P. 2
Introduction
Pharmaceuticals is a dynamic, fast moving industry with a complex information
exchange between pharmaceutical companies, healthcare professionals (HCPs),
caregivers and patients.
This information flow takes place in a highly scrutinised legislative and regulatory
landscape with governments and policy makers setting the healthcare agenda as
well as licensing individual products and monitoring patient safety. This
environment can present both challenges and opportunities for the pharmaceutical
marketer.
2
