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Whether launching a new drug or
medical device, launching a new
indication or seeking new markets
for proven products, or
communicating updates,
pharmaceutical marketers are now
adept at using their own websites
and journal advertising to market
their products. Fast adoption,
however, means that what was new
and innovative a decade ago has
become the traditional way of
communicating.

The advancement of digital
marketing has disrupted the way in
which pharmaceutical and HCPs
communicate and HCPs, as well as
many other customer groups, are
presented with a vast amount of
information to consume, usually in a
relatively short space of time via
multiple channels.

This e-book explores the changing
ways in which HCPs view content,
and how pharmaceutical marketers
can use enhanced content to drive
engagement with their audience.

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