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         TheBrief Business








         The worsening trade


         war exposes a problem

         that’s Made in the USA


         By Alana Semuels




         For nearly a cenTury, The ST. Pierre manuFacTuring                                            affected by the May 10 increase. “Almost
         Corp. has made steel products like horseshoes, tire chains and                                no company isn’t going to import some-
         wire ropes in a facility in Worcester, Mass. Yet, despite the                                 thing from China,” said Michael J. Hicks,
         strong economy, St. Pierre, like many other American manu-                                    an economics professor at Indiana’s Ball
         facturers, is struggling. Its problems stem from President                                    State University.
         Donald Trump’s tariffs on Chinese- made goods. The ongoing
         trade war “makes it a heck of a lot harder to compete,” says                                  The push To “Buy AmericAn” is as
         Peter St. Pierre, the company’s vice president of finance and                                 old as the nation itself. George Wash-
         operations and a grandson of founder Henry St. Pierre.                                        ington boasted of wearing “homespun”
            Trump imposed tariffs on imported steel and aluminum                                       clothes to his Inauguration as a dig at
         more than a year ago, later adding them on an additional                                      the British, says Dana Frank, a professor
         $200 billion worth of Chinese goods. On May 10, as negotia-                                   emerita at the University of California,
         tions on a wider deal with China faltered, he said some tariffs                               Santa Cruz, and author of Buy American:
                                 would increase to 25% from 10%. His ra-                               The Untold Story of Economic National-
                                 tionale is twofold: dissuading Americans                              ism. (Washington’s clothes were made by
                                 from buying Chinese exports is meant to                               his slaves.)
        ‘Almost no
                                 put some teeth behind trade-deal talks,                                  That rhetoric has resurfaced in mo-
         company
         isn’t going             with the added benefit of helping do-                                 ments of  nativism—in the wake of rising
                                 mestic companies by pushing consum-                                   anti-immigrant sentiment in the 1920s
         to import
                                 ers to buy American. When defending                                   and 1930s, for example, Frank says. But
         something
                                 the increased tariffs, Trump on May 13                                in the aftermath of World War II, when
         from China.’
                                 told consumers it was the “best idea” to                              the U.S. emerged as the strongest econ-
                                 buy American- made goods. “Make your                    ▷             omy in the world, consumers and busi-
         MICHAEL J. HICKS,
         economics professor,
                                 product at home in the USA and there              The St. Pierre      nesses alike concluded that protection-
         on China’s role
                                 is no Tariff,” he added in a later tweet         Manufacturing        ism might make it harder to sell overseas
         in American
                                 aimed at business leaders.                     Corp. in Worcester,    too. So they embraced free trade and the
         manufacturing
                                    Yet for St. Pierre and its peers, this      Mass., is feeling the   opportunity to send American products
         directive exposes one of the central challenges of the way the          sting of tariffs on   to countries whose own economies were
         Trump Administration is waging its trade war. Though the de-               foreign steel      in ruins. The world bought U.S.-made
         bate over tariffs is practically an American institution, global                              goods; manufacturers prospered; labor
         trade today is a different beast than it was in the early 19th cen-                           unions negotiated good deals for Ameri-
         tury, when tariffs on some imported materials helped jump-                                    can workers. Global supply chains were
         start the American textile industry. American manufacturers                                   established as early as the 1960s. By the
         have been sourcing products and parts from around the world                                   time yet another “buy American” cam-
         for decades, and today it is nearly  impossible—not to mention                                paign peaked in the early 1990s, in part
         extremely  expensive—for companies to extract themselves                                      a response to Japanese-made cars having
         from that global supply chain. As a result, an escalating trade                               gained significant market share in the
         war could isolate American manufacturers, quarantining com-                                   U.S., Frank says, “that train had already
         panies and consumers from the increasing prosperity that’s                                    left the station.”
         come with a globalized economy. The rest of the world mean-                                      Now, even the most American-
         while continues to trade unencumbered.                                                        seeming products are made with pieces
            The steel and aluminum tariffs have already hit American                                   from elsewhere. Not counting the engine
         manufacturers across industries. Heavy- equipment makers like                                 and transmission, around 23% of a Cor-
         Caterpillar, beer sellers like Anheuser- Busch and auto makers                                vette and 43% of a Ford Explorer comes
         like General Motors all say costs have surged because of in-                                  from outside the U.S. and Canada, ac-
         creased prices on those materials. (The Trump Administration                                  cording to American University’s Made
         lifted tariffs on steel and aluminum from Canada and Mexico                                   in America Auto Index.  Budweiser—
         on May 17, but the market is expected to remain tight.) Mean-                                 which literally branded its beer “Amer-
         while, thousands of products, from seafood to electronics, are                                ica” in 2016—makes some of its cans

         12    Time June 3–10, 2019                                                                        PHOTOGRAPHS BY TONY LUONG FOR TIME
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