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f. Previous bad experiences at the pharmacy. That is a reason making them don’t
want to come back again.
3. Environmental
a. Not a good workflow system with attention to the patient: “Go here window and
go there” It’s not look like a good logical flow because they cannot follow and
bottleneck.
b. Noisy and crowded, It makes you unable to play attention with your patient when
they need you.
c. Lack of privacy due to space limitations when you talk to a patient you cannot
whisper but other patients are next to you. It’s a problem when you try to
communicate.
Interpersonal communication
1. Sender: It can be both of pharmacists and patients
2. Receiver: It also can be both for pharmacists and patients.
Verbal Communication
Words will be important because you have verbal communication
• Purely linguistic element of message i.e. words
• Use appropriate vocabulary
• Avoid jargons e.g. ‘PIL’, ‘PI’ Are you using jargons? Like PIL, PIL can mean pill as well, which
is tablets or medicine. Did you take the pill? Is it an oral contraceptive pill? Or what kind
of pill? If you just say pill, some people. Well, I will give you this PIl. No, you don’t give me
the medicine, it’s only the Patient Information Leaflet, or sometimes PI Patient Information.
So, if you do talk about that, just tell them that you would like to provide information, rather
than just call it in acronym
• Avoid colloquial expressions; very short sentences; repetitive use of
conjunctions; statements ‘know what I mean?...you know?...like….’
and a lot of the time we use colloquial, colloquial means something that is conversational.
To short of the sentences, colloquial something it’s not about the official word that you use, you
know among yourself. Sometimes it can include those…idioms, not slang as well. Or you may use
some statement, you know what I mean?, …you know? …like…too much, too often, and that can
make people don’t look like you are communicated well. Since too many redundant words.
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