Page 44 - 633 102 Professional English for Pharmacists E-Course book

rules and often occurs unconsciously. Non-verbal communication is more reliable and more
efficient than verbal communication since people use non-verbal signals to support and clarify
verbal communication. Some examples of non-verbal communication are facial expressions and
eye behavior, gesture (use only hand to send signal) and posture (use the whole body), vocal
quality (the tone), appearance (how people act or dress), touching behavior (depends on cultural
differences) and use of time & personal space
On the other hand, verbal communication delivers the message through the use of words which
can be divided into 4 types; speaking, writing, listening and reading. In business perspective,
people will spend most of the time listening(45%) followed by speaking (30%). Writing is the type
of communication that people will spend the least time (9%) but writing is still important because
the important message will be written on
the paper.
Normally, the message delivered
through the communication will pass
through 6 steps
1. Sender has idea
2. Sender transform idea to
message
3. Sender transmit message
through media
4. Receiver received the message
5. Receiver interpret the message
6. Receiver send the th feedback
through media back to sender

Therefore, how the message is packed through the media is very important as it can lead to
misinterpretation between sender and receiver.

Communication process can be easily changed or interrupted through the repeated self-
expression between the sender and receiver. The communication is effective when each step is
successful. However, sometimes communication may be difficult due to barriers between people
such as language problems, poor listening,difference in perception, emotional and cultural
background.

Social etiquette is a standard essential thing that you should know to feel comfortable to start a
conversation with a foreign friend and to let them build their trust and open the communication
with you.

41 633 102 Professional English for Pharmacists