Page 7 - NCTC Member Marketing Kit
P. 7

MARKETING





                                                      SOLUTIONS







        OVERVIEW                                      TOOLS & RESOURCES

                                                      We support your marketing efforts with members-only toolkits,
        NEW NCTC SERVICES                             referrals to marketing services providers used by other member
        & COMMUNICATION                               operators, and networking and education opportunities.
        We’re developing compelling
        marketing capabilities to help                MEMBER BENEFITS
        support member adoption of                    •  We develop marketing support programs to help you keep
        NCTC services. We assess                          pace with changing business models and evolving consumer
        member needs, communicate                         expectations.
        about new marketing                           •  Our dedicated marketing and communications team works to
                                                          keep you informed about changes in our industry that affect
        opportunities, and engage with                    your operations.
        suppliers and partners to provide             •  We provide ongoing support for all of NCTC’s current and
        end-to-end member support.                        emerging offerings, so you can effectively market new

                                                          products and services to your subscribers.
        EVENTS/LEARNING                               •  We evaluate and recommend marketing services partners
        & DEVELOPMENT                                     who can add value to our member operators’ in-house
        We create opportunities for                       marketing programs.
        members to network with each                  •  As new product offerings emerge, our experienced team of
                                                          MARCOM professionals develops new tools and services to
        other, sharing best practices and                 support your continued success.
        working together to solve
        common challenges. We
        leverage educational and
        networking opportunities from                     MEMBER CONTACT:
        our industry partners, and we                     Brian Dowell • bdowell@nctconline.org
        create programs for marketing
        professionals at our two annual
        events, the Independent Show
        and the Winter Educational
        Conference.


















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