Page 142 - Complete IELTS Bands 5 - 6.5

as you move the card around 111 front of you Th1s sort of detail Irina Well, I th1nk 1t's very important, because 1f
makes cards very hard to forge. although. like w1th anythmg compan1es don't I mean. unless compan1es advert1se
else. there are people out there who'll try. Then. on the back. a new product, we won't know that 1t ex1sts and we
there's another of those soph1st1cated h1gh-tech deta1ls. and can't buy Jt In other words, compan1eS' g1ve us - how do
that's the magnetic stnp. wh1ch 1s th1s black thmg gomg from you say - JnformatJon about the1r products so that we
one s1de to the other. wh1ch contains certa1n coded details can choose the one we want I th1nk also 1t's Important
Wh1le we're on the back. you'll see another lighter stnp w1th because compan1es - what's the word - compete w1th
three numbers at the end. That's your secunty number, wh1ch each other and they have to try to w1n. mm. I mean attract
they always ask for when you use the card for an Internet customers. For example, you know. 1f they want people to
purchase or over the phone. and it also has a space where buy some clothes 111 the latest fash1on. or for 1nstance, er.
you, as the card holder. should put your s1gnature so that shop a spec1al new dnnk for people do1ng sports.
assistants can compare 1t when you s1gn a payment slip.
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Go1ng back to the front. m the bottom nght-hand corner. you'll
usually find the bank logo and JUSt to the left of 1t, there's your Irina Well, actually, I don't usually f1nd advertisements
own name 111 ra1sed pnnt very persuas1ve, so I remember this one qu1te well,
because 1t was for an energy dnnk.
One th1ng you always need for telephone and Internet sales
1s the exp1ry date. and on the card 1n front of you. that's JUSt
above the cardholder's name F1nally, m most places. you have CD2 Track 6
to msert your card 1nto a machine and key 111 your PIN Just
Irina Well. actually, I don't usually find advertisements
above the card number on the left. you can see a chip, and
very persuas1ve. so I remember th1s one qu1te well,
that ch1p IS there to venfy that the PIN you have entered IS
correct because 1t was for an energy dnnk - you know, one of
those really colourful dnnks wh1ch you're supposed to
dnnk to help you have more strength or be more act1ve
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when you do a sporting actiVIty or anyth1ng else you
Irina Well, actually, I don't usually find advertisements
enJoy, like dance In fact. I saw 1t on televiSIOn one night,
very persuas1ve, so I remember th1s one qu1te well,
wh1ch IS also strange, because I don't generally watch
because 1t was for an energy dnnk - you know. one of much televiSIOn .. I don't usually have t1me and even 1f I
those really colourful drinks which you're supposed to
do, when they're advertiSing someth1ng. I usually go off
dnnk to help you have more strength or be more act1ve
and do someth1ng else - make a telephone call or do the
when you do a sporting actJvJty .. or anyth1ng else you
wash1ng-up or someth1ng Anyway. th1s one showed one
enJoy, like dance. In fact. I saw 1t on televiSion one n1ght, of those Olymp1c athletes - I can't remember her name
which 1s also strange because I don't generally watch
- w1nnJng the hundred metres and then show1ng the
much television I don't usually have t1me and even 1f I
product, w1th all, you know. one hundred percent natural
do. when they're advert1s1ng someth1ng. I usually go off
1ngred1ents I mean, the advert 111 Itself wasn't anything
and do something else - make a telephone call or do the
special. 1t was JUSt l1ke most other adverts. except that
wash1ng-up or something Anyway, th1s one showed one
Jt had th1s person who. at the t1me. was pretty famous
of those Olymp1c athletes - I can't remember her name
and successful At the t1me, I was studymg hard for my
- Winning the hundred metres and then showmg the umvers1ty entrance exams and I was also 1n my school
product, w1th all. you know. one hundred percent natural
volleyball team. so I thought why not, I'll try 1t and I did
1ngred1ents I mean. the advert 111 Itself wasn't anythmg
The dnnk was qu1te n1ce - I mean. 1t didn't have a strong
spec1al, 1t was Just like most other adverts, except that
taste. but the flavour was f1ne. It was qu1te expens1ve. so
1t had th1s person who. at the t1me. was pretty famous
I don't buy 1t often. but 1t's. you know. 1t's an energy dnnk.
and successful. At the t1me. I was study1ng hard for my
and I like 1t and think Jt does make me feel a bit more
un1vers1ty entrance exams and I was also 111 my school
energetic!
volleyball team, so I thought why not, I'll try 1t and I d1d
The dnnk was qu1te n1ce - I mean. 1t d1dn't have a strong
taste. but the flavour was fine. It was qu1te expens1ve. so Unit 7
I don't buy 1t often. but 1t's, you know, 1t's an energy dnnk.
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and I like 1t and th1nk 1t does make me feel a b1t more
energet1c1 Victor H1. Fum1ko. how IS the psychology course go1ng?
Fumiko Oh h1, Victor, I'm really enJOYing 1t, but I've
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got a proJect th1s term that 1s you know. part of my
Examiner Now. we've been talk1ng about advertiSing, and assessment. and the top1c s really hard
I'd like to ask you some more general quest1ons related to
V Oh - 1s 1t 1deas that you need?
th1s Let's consider first of all company advertiSing How
Important do youth1nk 1t 1s for compan1es to advertise F Oh thanks but I th1nk I've got plenty that's the
the1r products? trouble - I don't really know where to start. My tutor's
g1ven me such a huge area to cover that I can't seem to
narrow 1t down to something I can manage.
§ Complete IELTS Bands 5-6.5