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The St. Martins Wine project has been awar-
ded several times in various surveys and mar-
keting competitions as the best marketing
project in the field of wine. Na život jako víno!
The result is, in a country with 10 million
people, every November about 2,2 million
bottles of new fresh wines from actual har-
vest are sold in only one week. The wines
were checked by the jury and only about 2/3
passed thru this checkpoint. The Wine Fund
provides the allowed wines with free license
agreement to use the St. Martin´s Wine trade-
mark.
The producers must cover the bottle with
cap or screwcap with the specific logotype,
distributed by the Fund. This way the Fund
knows, how many bottles were offered to the
market. This system works well since 2005, but
the public today believes the tradition dates Odhalte všechny chutě
since medieval times. našeho Svatomartinského
A good example of well-prepared PR! Užívejte si svěžích ovocitých chutí všech našich mladých vín, ať bílých,
A clever and successful marketing. růžových, nebo červených. Zas je tu Svatomartinské!
A project worthy of being followed! ƅ
National Wine Centre

The National Wine Centre is a non-profit The publishing of general and promotional
organization whose objective is the promo- materials about our wine and viticulture and
tion and support of wine and viticulture of professional wine literature.
the Czech Republic. The creation and publishing of the „Krajem
Key Activities of the National Wine Centre: vína“ (Through the Region of Wine) edition,
General support and promotion of Moravi- which supports and promotes wine tourism in
an and Bohemian wines in the Czech Republic the Czech Republic (more)
and abroad in cooperation with the Wine Fund Operation of the national web site about lo-
of the Czech Republic. cal wines - www.wineofczechrepublic.cz
One of the key areas of our activity is the or- The organization of the Grand Prix Vinex
ganizing of trainings and seminars on wine in (www.grand-prix-vinex.cz) international wine
cooperation with our top lecturers from Men- competition in cooperation with Veletrhy Brno
del University and other institutions. Every (Trade Fairs Brno)..
year, we train more than 1,000 people who are The presentation of our viticulture and wine
interested in wine education. tourism at tourism fairs and similar events in
The training and selection of specialized the Czech Republic and abroad.
expert assessors for sensory analysis of wines The lecture hall of the Center of Excellence
according to ČSN ISO 8586. incl. special tas- is used to organize seminars and trainings for
ting dates focused on training with foreign wine growers and producers but also for its
wines. supporters and consumers. ƅ
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