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NEW NORMAL


                                                   In addition to the aforementioned instituti-
                                                 ons, in recent years there has been an increa-
                                                 singly marked tendency among businessmen
                                                 and winemakers to group together or meet to
                                                 exchange experiences, evaluate or jointly deal
                                                 with the problems that are presented to them,
                                                 and mutually empower each other, leaving
                                                 behind behaviors of isolation and selfishness.
                                                 This leads to the formation of true zonal or re-
                                                 gional clusters that result in the strengthening
                                                 of the sector and the quality of the products
          z o promote the culture of wine, its disse-  produced. As an example, I  cite the Enolo-
             t
        mination, and the responsible consumption of   gy and Tasting Group in which 79 members
        wine through the contribution of women,  participated, including businessmen and wi-
          z o propose improvements for the wine   nemakers from important wineries, professio-
             t
        sector, and                              nals, and academics. ƅ
          z o promote corporate social responsibili-
             t
        ty to allow the improvement of the quality of   Argentina is one of the world‘s largest breeders and
        life of each of the actors in the sector.  producers of vine seedlings.









































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