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COVIAR is made up of national organizati- institutional communication is also carried
ons such as the National Institute of Agricul- out for the promotion of wine in the domestic
tural Technology (INTA), the National Institute market, through the so-called Wine Fund, whi-
of Viticulture (INV), the governments of the le the promotion abroad has Wines of Argenti-
provinces with wine production and producer na as the executing unit.
associations: Bodegas de Argentina, Asociaci- This meeting of all the forces of the produc-
ón de Cooperativas Vitivinícolas Argentinas, tion of wines and concentrated grape juice of
Unión Vitivinícola Argentina, Centro de Viñate- the different provinces through the integrati-
ros y Bodegueros del Este, among others. The on of their primary associations was a model
resources arise from the payment of a manda- for many other agro-industrial production
tory contribution that must be made by the chains in Argentina.
wine companies, as established by the afore- In my experience, beyond the fact that sec-
mentioned law. toral or regional differences may arise, mutual
Within the framework of said corporation, communication, joint work and knowledge
exchange always result in a positive balance
The venerable Estancia Mendoza industrial winery with great optimization of resources.
is part of a cooperative complex FeCoViTa Bodegas de Argentina, whose origins date

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