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TOGETHER WE ARE STRONGER
CZECH WINE FUND

Wine Producers for Themselves

Perhaps a good example for other smaller wine-growing countries can be
the system of support for Czech and Moravian viticulture and wine industry.
Although the system has its critics and opponents, it is tested by time and
brings good results. It is up to the winemakers to nominate such represen-
tatives to the Board of Directors who will best represent their interests. The
Minister of Agriculture names by decree experts representing individual re-
gions, branches, and wine associations as the members of the Wine Fund´s
Board of Directors.
The Wine Fund was established by the Act The fund is not an executive unit, but abo-
on Viticulture and Wine Production in 2002. ve all an entity that decides on contracts and
The main purpose of its activities until the pays for them. The main activity of the Fund
accession of the Czech Republic to the EU in is the communication campaign “Wines from
2004 was to support the planting of vineyards. Moravia, wines from Bohemia“ to sup-
Later the Fund starts to support wine mar- port sales of wines of domestic production. To
keting, the development of wine tourism and do this, the Fund uses various communication
informing the public about viticulture and wi- platforms, including television advertising,
nemaking. radio, press, POS (point of sale) communicati-

The source of income of the Wine Fund is on, and wine events. For a three-year period,
the statutory contribution for each litre of a creative communication agency is selected
wine produced and each area planted with vi- in a public tender, which prepares proposals.
neyards. Its amount does not reach even 1% These are then approved by the Board of Di-
of the price of wine. A good motivation is that rectors of the Wine Fund. The purchase of ad-
the same amount as the producers contribute vertising space is provided by a media agency
to the Wine Fund will be added to the Fund´s selected also in a tender.
account by the Ministry of Agriculture in the The Wine Fund co-finances education, pub-
next budget year. lishing of books on wine (including this book),
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