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Diana Lazăr
Wine and Tourism Industry Team Leader at Moldova
Competitiveness Project , funded by USAID, Sweden and the UK,
implemented by Chemonics International Inc.
Wine industry legal expert, business Lawyer, attorney at law.
Wine Industry Manager at USAID, Deputy Chief of Party.
International wine judge. On for a change to better in Moldova.
MOLDOVA IS FIGHTING WELL!

During the early imposed restrictions to incentives in specialized retail (wineshops).
fight the spread of the COVID 19 pandemic, The campaign results so far have been phe-

small winemakers found themselves in diffi - nomenal and exceeded expectations, with
cult conditions. many small wineries and specialized retailers
Most of their traditional distribution cha- reporting that they‘ve maintained their le-
nnels, such as ‚direct‘ or off -the-cellars doors, vels of sales or even achieve slight increases.
HoReCa, and specialized retail, were closed, Moreover, the campaign echoed through
threatening a dramatic decrease in sales. To Moldovan diaspora in e-commerce on export
improve the effects and sustain the sales, the markets, mainly in Romania.

Union of Small Wine producers started Vinul The wine consumers have joined eff orts
Meu as a civic initiative campaign transfor- with the wine producers for greater resilience
ming it gradually into an impactful commu- in times of crisis.
nity-marketing platform and the largest com- The Time of change or The Wine of Change:
munity promoting wine culture Moldova. The Making the change works for Wine of Moldova.
campaign contained a variety of satellite pro- Moldovan winegrowing industry has seen

motional activities, including social media its modus operandi affected under the out-
marketing to spur e-commerce and offl ine break‘s impact at all levels from viticulture

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