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MARKETING

lished with a slogan that made the link with
the photo and the identity of Alsace Wines.
This campaign, hailed by the professional
press, was the subject of an extraordinary me-
dia plan with several weeks of posting through-
out France, a reinforced plan in Paris (on bu-
ses, in the metro, in outdoor advertising), in
the North-East of France, and a large number
of publications in the magazine press. Exam-
ple 4: shows and fairs mainly concern the B2B
target. This target continued to be worked on
in depth through the establishment of specifi c
plans to support the distribution of wines in yet to be made. But when you read these lines,

the most affected countries. Reinforced sup- you can go to www.millesimes-alsace.com to
port was given to e-commerce promotions. once again discover the dynamics of Alsace
Through this Rebound Plan, Alsace has abo- Wines and their desire to continue moving
ve all shown that it wishes to keep its destiny forward through the launch of a new generati-
in hand, be active, pursue its transformation on fair never seen on a vineyard scale. The only
with determination, and continue to embody teasing that we can announce at the time of
the awakening of the wine market. printing this e-book: through this brand-new
But the COVID-19 crisis persists and faced virtual trade show device, Alsace is launching
with the very diffi cult situation facing the trade A WORLD FIRST!
fair sector, CIVA has decided to go even further Visit www.millesimes-alsace.com to disco-
by pursuing its transformation even harder. As ver this innovation and register to be at the
of this writing, the offi cial announcement has crossroads of trends! ƅ

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