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NEW NORMAL

Call to Action from Lucie

Winemakers without people are

like vineyards without sun

If t t li d i
If you want to live and survive on
these islands, you can‘t wait
for the rain to stop.
You have to learn to work, live and
enjoy it all, even when it‘s raining
Norwegian farmer

If you want to survive and prosper, you have to adapt to the environment that
surrounds you, shake off your disappointment, stop crying and start working
hard.
The new era gives us the opportunity to step out of the comfort zone and over-
come our own boundaries. Those who are used to fighting keep fighting and get
ahead of the game. However, those whose business has been running on inertia
until now find themselves at a disadvantage.
We still have three quarters of the new year ahead of us, when your sales can
become more complicated - some restaurants still remain or may soon become
closed again, the number of tourists is low everywhere, traditional wine events,
celebrations and festivals are limited or completely cancelled. Use the free time
to move forward when it comes to your self-presentation and the search for new
sales channels. The smarter ones did it last year and at the beginning of this year
already or they at least tried.
The right time for development is here!
Wake up to action! Just start with a small idea, maybe a project that has been
growing in your head for a long time. The next ones will be easier and easier.
Those who will work hard now will reap the rewards of their work when the eco-
nomy is restarted again.
Complete the ideas that you‘ve been putting off for a long time because you
simply didn‘t have enough time for them or because you found them useless
when your business was running smoothly. Did you want to write an original
offer for wine shops? Did you want to shoot a video and post it on Facebook? Did
y
you finally want to launch an e-shop or a new website? Did you want to come up p
with a new label? Do it and start right now.
Put your finger on the pulse of time!

Lucie Hotařová
Lucie Hotařová
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