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NEW NORMAL

LET´S GO DIGITAL!

Much more than thinking about the here masse. Used in the wine business, they fit like
and now is to think about how every decisi- Schumacher in the Ferrari cockpit!
on you make can impact positively on your According to a study by the London School
business in the next coming years. Live today, of Economics, 39% of the world population
look forward! This is how you can stay ahead of uses at least one social media platform. Wine-
your competitors. If you plan and adapt your lovers are hanging on Wine Search or Vivino
marketing model and strategies for the future, almost daily. The penetration among your cus-
thinking about the challenges that are coming tomers will reach almost „full house“.
up, you will be in a much better and healthier It means, one of the biggest factors in pre-
position than your competitors, most of whom paring for the future is understanding the di-
will be worrying about what’s happening now. gital world and social media landscape.
If you plan and adapt your marketing model Understanding that GRP (Gross Rating
and strategies for the future, you are thinking Point) and Impressions are the most vulnerab-
in digital terms, virtual reality, online tastings le metrics as the industry moves to a results-
and social media platforms. Or not yet? -based KPI model will allow you to be ahead of
The power of Facebook and Instagram ads is the curve in preparing your agency and your
incredible for businesses of all shapes and si- clients for a more success-driven marketplace.
zes. As far as digital marketing services go, so- That’s because all of that data they keep, you
cial ads are a great, cost-effective way to reach can advertise against, making your ad cam-
a serious number of people in a short space paigns laser targeted and seen only by peo-
of time and proves that you don‘t need to be ple you know will be a fit for what you do. The
a multi-million-pound company to target en amount of data social platforms keep on their
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