Page 12 - Peak Level Marketig eBook:The Marketing Edge

PeakLevelMarketing.com

It’s not just about the amount of clicks you get that helps you
generate more business, it’s about the 'quality' of the clicks you get
that counts! Trust me, this is not some business jargon, this is a
factual statement. While it's impossible to be able to weed out

every tire kicker from clicking on your ads. There are ways to cut
your clicks down to just those who are interested in what you have
to o er. But they have to be employed strategically though to keep
from weeding out the good tra c along with the bad.

"Who knows of these ways," you may ask? Well, we happen to know
of many ways that this is done, and I'll break one down for you right
now, free of charge. A good one is the strategy of using 'negative

keywords' in your campaigns. These are words that people may type
that you DON"T want your ads to show up for.

For example, if you're selling carpet cleaning services, you don't
want your ad showing up if someone types in 'how to clean your own

rug' would you? You're not gettin' any business from that search
right? lol
That person may click on your ad by mistake thinking that you may

have the answer to their question on your website somewhere. This
is one example of how we can use negative keywords to keep
unwanted looky loos from clicking your ads and charging you money
for unwanted tra c.

That is just one example of how a lack of knowledge of the Google
Ads game can cost you. I look at it like this, I wouldn't choose to "go
it alone" if I was looking to frame my basement to save a couple of

dollars on labor. Nor do I think it'll be wise to do your own marketing.
We all know that we always "get what we pay for" right? lol
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