Page 9 - Peak Level Marketig eBook:The Marketing Edge

PeakLevelMarketing.com

I think that it's safe to say that it doesn't take a genius to know that
you need to be online in some capacity today. I'm nding that the

hurdle that most of the business owners that we deal with has to do
with the issue of deciding which option is the best way to go for
their business, (out of a million possible options). This problem is
very real!

I've heard many times from sales guys who study psychology, "a
confused mind says no." Meaning, if you give a person too many
options they tend not to make a choice at all.

Apply that to marketing, people can't decide whether they should
start blogging, use email marketing, create video content, do SEO,
utilize native or display ads, pop ads, Google ads, Facebook ads, the
list goes on and on. Out of the plethora of options that are available,

which one should you choose?

Don't even get me started on "social media marketing", which is a
whole other ball of wax. There are so many social media platforms

out there and you have to take a unique approach to how you
engage with the audiences on each one. The things you do to
"engage" with people on Facebook are not the same as what you
might do to engage with people on Twitter, or Instagram, or

Snapchat, or whatever.

So anybody who says that they have a 'one size ts all' approach to
'social media marketing' is either a novice, or they are just at out

lying to you. Ok, so you may be thinking by now, "what the heck do I
do then?" Well, just keep reading...

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