Page 5 - Peak Level Marketig eBook:The Marketing Edge

PeakLevelMarketing.com

"The concept of spending

earned income on

marketing is part of what it

means to 'reinvest' back

into your business."

- Bill Douglas Jr

This is exactly why huge corporate giants like McDonald's still run

marketing campaigns to this day. And make no mistake, those
commercials, billboards and radio ads are most certainly not
cheap either. On the contrary, it costs them a pretty penny to keep
it all going. But do they turn o the spigot because it's 'too

expensive'? No they don't, they turn the volume up every year.

In 2018, McDonald's generated a total revenue of roughly 28 billion

dollars, and they in turn 'reinvested' 1.54 billion of those dollars
right back into advertising, (as you can see below).

Now after considering all that has been said about marketing so far,
do you still think that relying on 'brand awareness' is your best bet
for success? Or should the concept of staying in the face of your
customers with consistency and frequency be your new approach?

If you answered yes to the latter question, the next question should
then be, "who or what do I use for marketing then?" Great question,
and I can tell you about somebody that's really good at it too, but I'll

get to that a little bit later. wink wink

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