Page 3 - Peak Level Marketig eBook:The Marketing Edge

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Importance Of Investing In Your Business

"In investing, what is comfortable is rarely profitable."
- Robert Arnott

Would you put up $15,000 if you were guaranteed to double it in 3 months?
You probably would do that in a heartbeat wouldn't you? But why exactly?
What part of the question was more appealing, the idea of doubling your
money? Or the GUARANTEE that you would double your money? Probably
the latter because guarantees equal safety and security, and to be honest,
not many people love taking risks.

I asked this question because a lot of business owners tend to look at
marketing as if it's a luxury of sorts, something that they can either take or
leave. Or even worse, something that's "too expensive" or "risky", as

opposed to being a necessary component to building their business.

Marketing and advertising is not an exact art form, but it's actually risky
NOT to invest in it though. This is because marketing is the lifeblood of
business! We need blood to live, businesses need to market in order to
survive. Every marketing strategy is not guaranteed to drive mass amounts
of customers because nobody can control that dynamic. But the key to
winning at the marketing game is to take ‘calculated’ risks.

The same applies to what makes you special in your particular eld of
expertise. Every job that you complete for your customers is not
guaranteed to 'go o without a hitch', so to speak. What limits the 'risk' is
your expertise and knowledge of your craft that allows you to curb those
risks, so that you can cultivate the things that are working while limiting the
things that don't. The dynamic is the same with us, we know what tends to
work, as well as what doesn't work with respect to generating leads for
your speci c eld.

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