Page 11 - Peak Level Marketig eBook:The Marketing Edge

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Don't Be A Hero!

Don't you wish that it was just that easy? But we all know that
nothing in life really is. Just like you and I are in business to make
money, the same is true for Google. They can care less if you fully

understand how their platform works, they just want you to use it.
Believe it or not, they tend to generate more revenue o of people
who don't know what they're doing.

I know that it sounds a bit counterintuitive but it's true. They charge
on a 'pay per click' basis, and with this being the case, if you set your
campaigns up incorrectly they will still charge you for the clicks that
you get. Regardless if they were related to your ads or your business

or not. They literally leave it up to you to determine which clicks you
want them to give you, this requires expertise that most business
owners don't possess.

That's the reason why Google Ads experts even exist today because
of this fact. Google even employs their own so-called "account reps",
(aka sales people from India) to "help you with your account". But in
all reality they're sole purpose is to call you up so that they can get

you to share your screen with them, so that they can arrange your
daily budget and bid strategy in order to help you "get more clicks",
aka spend more money.

There has to be a better way right? There is, just bear with me a
minute.

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