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日本新闻媒体中“爆买”现象的话语建构

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The Discourse Construction of the "Shopping Spree" Phenomenon in Japanese Newspapers

Sun Chengzhi

Abstract： This study combines the "text-discourse practice-social practice" three-dimensional analysis framework with a corpus-
assisted critical discourse study to explore the discourse construction method of the "shopping spree" phenomenon in Japanese junior
mainstream newspapers. The study found that since the beginning of 2015, the discourse construction method of the "shopping spree"
phenomenon has shown a staged difference from "positive advancement" to "negative evaluation"; its behavior subject "Chinese
tourists to Japan" has been presented as an "object of active service". The irrational shopper, "challenger of social order", "miniature

of China's economic performance" and other diversified, gradual image features. In addition, the semantic scope of the term
"shopping spree" has been extended to areas such as "Double 11", overseas procurement, and talent competition in the scientific and
technological community. The negative semantic features of labeling and stigmatization are becoming more and more obvious.
Key Words： "Shopping Spree" Phenomenon; Critical Discourse Analysis; Semantic Prosody; Discourse Construction

96 日本研究·2020 年第 2 期